Google and Keller Fay collaborated to study the effects of the Internet and Internet enabled devices on word of mouth conversations about brands.
There are 2.4 billion conversations about brands every day. What role do search and the Internet play? Google paired up with Keller Fay group to find out:
- The Internet is both the leading spark of WOM conversations and the #1 resource utilized to take action after conversation. Search impacts more than 15% of all Word of Mouth conversations
- Google is the #1 spark of Word of Mouth conversations and the #1 place people turn to after conversations for more information
- Google directly informs 146 million brand conversations a day
- Word of mouth impressions generated by search are 25% more credible and 17% more likely to lead to purchase than those generated by online social media
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