We at Shore Web Tech specialize in Internet Marketing and pride ourselves on the quality of our research data, client reporting, and marketing strategy development. We provide this section as a reference for current and potential clients to better educate yourselves on the terminology and methods of implementing Internet Marketing in today’s ever evolving world of online media.
Internet Marketing can include a vast range of online marketing areas, the following are our specialties;
- Search Engine Marketing (or SEM for short) obviously includes the many efforts that focus on getting your website increased exposure on the search engines specifically. By that definition, SEM encompasses the next two areas of specialty; SEO and PPC.
- Search Engine Optimization (or SEO for short) focuses on the underlying code of the website itself, the many links that navigate visitors around the website, as well as all links bringing visitors into the website.
- Pay Per Click Advertising (or PPC for short) refers to the ads, typically text based, that you commonly see at the top, and on the right column of the Google search result pages.
- Social Media Marketing ( or SMM for short) focuses on gaining attention or increasing traffic to your website from various social media websites.
- Reputation Management is also a byproduct of a good social media strategy. Properly providing credit to a website for all the various social profiles associated with it. As well as, monitoring public opinion and and moderating user reviews of your brand and/or business.
Out of the above listed specialties, Social Media Marketing is the new player on the block and there are several highly debated strategies to focus on. The constantly changing nature of Social Media has often proven to complicate matters, requiring constant maintenance to keep up with new and changing features and also to discover the best practices for these features, on-the-fly, as they develop. It is in this aspect that SMM and SEO have a lot in common since Google makes monthly (sometimes daily) updates to the formula that ranks one website above others. This then causes all search engine professionals to scour through our website’s analytics, code, and link strategies to see how we should adapt.
Last updated by at .
