Our Search Engine Marketing efforts primarily focus on the search giant Google, since they cover 80% of the search market. Google is also where people spend most of their time on the internet, with Facebook coming in second place. Second tier SEM efforts are then typically focused on Bing and Yahoo! Since they have recently partnered their advertising programs together, Bing and Yahoo! will often be referred to in the same context in the future. Then lastly, there are some lower tier engines that could possibly also include AOL and Ask, among several others…
Search Engine Marketing is known to encompass both Paid and Organic search engine listings. Obviously the first jump is to increase your organic listings with Search Engine Optimization techniques, since they tend to come free if you are familiar with the SEO field. If you are not aware of the many common techniques and best practices of SEO, you can start learning more on your own right now. Or you can just hire us to do what we do best while you stick to what you do best. After all SEO efforts are planned out and/or completed (and it usually takes months to see the real results) the next step in the process is to create a paid campaign using Pay Per Click advertising services. This campaign will directly cost you more than SEO, but the results are instantaneous, and you can get #1 placement on the very first page of Google if you are willing to pay the price for that high of a rank. Let’s go into a little more detail Before you decide which service (or services) are right for you…
Pay Per Click Advertising on Google –> Paid Results Right Now!
Certified by Google ®: AdWords Qualified Individual, Specializing in Search Advertising
Paid listings are attained from a service called Search Engine Advertising. The major platforms here are Google AdWords for the Google search, and Microsoft Ad Center for both Bing search and Yahoo! search. Paid search engine listings are typically run on a Pay-Per-Click (PPC) model where you pay a specified amount each time a person clicks on your ad and is brought to your website. Based on the popular Google “AdWords”, this amount you pay is based partially on a bidding system so each vertical or market can see vast changes in the average Cost-Per-Click (CPC). The more cost effective PPC campaigns tend to use phrases of multiple keywords together, but knowing what phrases to bid on is something of an art form that takes time to research and test. To learn more about our PPC services, read more on our Search Engine Advertising page. Or, you can just contact us now to be evaluated by a Google certified professional.
Organic listings are never paid for, but instead are enhanced using Search Engine Optimization (SEO) techniques in order to bring existing pages up in ranking so that they can be viewed on the first page of the respective search engine results pages (SERP’s). Now, each search engine has their own rules, but most do seem to follow the lead of Google. We are proud to proclaim that we strictly follow Google’s quality guidelines as well as the commonly accepted ethical standards for SEO, also referred to as “White Hat” techniques. Typically, search engine ranking is attained (or increased) by several methods, some involve careful planning of how your content is written and some focus on how other websites link to yours, and yet other methods involve specific ways to utilize specific HTML and META tags (No, I am not talking about Meta Keywords!). Actually, the whole “Meta Keyword” craze a decade ago caused so much abuse at the search engines that all of the major players now disregard them completely. Some engines (including the search giant Google) are commonly known to penalize your website if you are found to stuff too many META Keywords into your page. So, sometimes less really can be more when it comes to ethical SEO. On this note, you should be aware that there are some less reputable, or “Black Hat” SEO firms out there that can actually do your website more harm than good. If Google decides to put a penalty on your ranking for breaking their quality guidelines, it is a very long and tough battle to recover from. Google does not have a responsibility to remove this penalty either, they only do so at their sole discretion, if ever… To discover more information about our professional SEO services, practices, and packages, please read more on our Search Engine Optimization page. Or, you can just contact us for an evaluation.
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