Search engine advertising is a cost effective way to advertise your company’s website and generate business. The majority of search advertising platforms are based on the Pay Per Click or (PPC) model. PPC is a way to chose specific key words which will put you into a virtual bid room to win one of the top spots in the search engine results window or a lower spot on the right side bar of the Google search. These areas tend to have a slight different color behind them to distinguish themselves from the regular links. All the search results that are not paid for, are called the “organic” search results. These organic results are the most relevant websites based on the keywords you search for, again these are not paid listings. There is a whole science of being rated high enough by search engines to naturally get your business to show up from keywords. PPC advertising takes the guess work out of this and can get you top placement right away, within days instead of months. You simply choose what keywords you think your customers would type into Google and then set a bid price on them. The top listed link will be the one that ranked the highest based on these bids (there is also a Quality Score that gets factored in that rewards relevant campaigns).
Being on top is the most important aspect to getting seen. Try thinking up something you need and typing it into a search engine. You will see a list of results and will most likely click on several links to check them all out, people typically evaluate each website and then end up staying on the website that was most relevant to what they needed. PPC will put you into these top CHOICE spots.
Professional Google Advertising “Adwords” Campaigns
- By Google Certified Advertising Professional
Provide us details of your business and we’ll take care of everything… Campaign strategy, keyword research, effective ad text, click-to-call and mobile extensions, recommendations on your landing page content and design, and we will advise you on bidding tactics that will optimize your return on investment (ROI). Below is the basics of our Search Engine Marketing process. To maintain our competitive edge, we will only disclose our exact practices with our clients. We would like to point out that we will also fully explain our campaign tactics to all of our clients, you will know exactly where your money is going. In our opinion, to not do so would be highly unethical.
- Determine audience, Mobile? Desktop? Location Targeting?
- Keyword Research
- (2) Top Quality Ads for each ad group
- Approval of keywords and ad text by client
- Creation of campaign(s)
- Add Google Analytics code to website
- Install conversion tracking code on thank you page
- Landing page optimization advice
Last updated byat .