We at Shore Web Tech LLC have a strong commitment in the SEO, Social Media and Pay Per Click (PPC) management field as well as years of experience. Our expertise lies in staying abreast of the latest search engine algorithms and using only ethical white-hat measures for the promotion of our websites.
How Search Engines Work
First things first, lets start out with the basics. This informative yet easy to follow video by Matt Cutts is one of the best demonstrations I have seen to explain how search engines really work to your average, non-geeky person.
Search Engine Friendly
The foundation of Search Engine Optimization is to have your website designed from the ground up with SEO in mind right from the start. It is much harder to implement coding SEO techniques after the fact than it is while you are in the early stages of planning and developing a new website.
For starters, the basic layout of the site content and the menu structure play an important role in SEO, these are two things that are very hard to alter once your website is live and visitors are familiar with how to navigate your website. This is also when your internal links are first constructed, also known as “permalinks”. The permalinks in your website have to be search engine friendly, there is no other option here.
Content is King
Once the framework of your website is intact and your permalinks are setup the way you want, now you focus on your content. Content pages are the building blocks that you will use to build the majority of your website. These content pages need to be thought out and edited depending on what your goals are. Do you want your written content to have an informational feel or a marketing feel? How simple or in depth does your audience expect your page content to be? Does your content direct users into a funnel that leads to product sales, membership registration, or lead inquiries.
Some business owners do not care how everything under the hood works, they just want their website to bring in revenue and/or leads. Besides, what business owner has time to learn all the aspects of web design and search engine optimization…
YOU focus on your Business… We focus on your Website…
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